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VA2PT.COM

E-commerce & D2C

Stay up on sale day, stay profitable the rest of the year.

We build and run storefront, checkout and fulfilment platforms that scale for festive peaks, protect customer and card data, and cost what they should.

  • AWS Advanced Tier Services Partner
  • ISO 27001 certified

In short

VA2PT runs cloud platforms for e-commerce and direct-to-consumer brands in India, on AWS, Azure and Google Cloud. We handle autoscaling for festive sales, 24x7 monitoring, penetration testing of storefronts and checkout APIs, PCI DSS and DPDPA 2023 controls, and FinOps so cloud spend tracks orders rather than outrunning them.

Clients include

  • Tira
  • Clovia
  • Fynd
  • Shiprocket

What gets in the way

  • Traffic spikes that are ten times normal

    Festive sales, influencer drops and flash events push traffic far beyond baseline. Without tested autoscaling and cache strategy, checkout slows exactly when revenue peaks.

  • Card and customer data on the line

    Payment pages, saved addresses and order histories are prime targets. Bot attacks, credential stuffing and API abuse are routine against Indian storefronts.

  • Cloud bills that outgrow gross margin

    Over-provisioned databases, unused environments and unoptimised images quietly consume the margin on every order.

How we help e-commerce & d2c teams

  • Kubernetes and autoscaling built for peaks

    EKS, AKS or GKE platforms with horizontal and cluster autoscaling, CDN and caching tuned from load tests run before each sale.

    AWS EKS Expertise
  • 24x7 SRE and NOC

    Round-the-clock monitoring of storefront, checkout and fulfilment integrations, with engineers on call during sale windows.

    24x7 SRE & NOC
  • VAPT and bot protection

    Testing of storefront, APIs and admin panels, plus WAF rules and rate limiting against scraping and credential stuffing.

    VAPT
  • FinOps

    Right-sizing, reserved capacity, environment scheduling and cost per order dashboards for finance and engineering.

    FinOps Services
  • CI/CD for daily releases

    Pipelines with automated tests, feature flags and safe rollbacks so merchandising changes ship without downtime.

    DevOps Services

Compliance that applies to you

The frameworks your customers, regulators and auditors will ask about, and how we help you meet them.

  • PCI DSS 4.0Applies to any storefront that handles card data, even when a payment gateway is used, through SAQ scoping and quarterly scans.
  • DPDPA 2023Consent, purpose limitation and breach notification for customer profiles, addresses and order data.
  • Consumer Protection (E-Commerce) Rules 2020Grievance handling and data use obligations for marketplaces and sellers.
  • CERT-In directions 2022Incident reporting and log retention requirements for Indian service providers.
  • ISO 27001Often requested by marketplace partners and enterprise B2B buyers.

Questions we hear

How do you prepare our platform for a festive sale?

About four weeks before the event we run load tests against a production-like environment using traffic patterns from your last peak, then fix what breaks: database connection limits, cache hit rates, autoscaling thresholds and third-party timeouts. We agree a scaling plan and a war-room roster, pre-warm capacity where the cloud provider requires it, and keep engineers on call through the sale with a rollback plan for every release.

Do we need PCI DSS if we use Razorpay or another gateway?

Usually yes, at a reduced scope. Using a hosted payment page moves most requirements to the gateway, but your storefront still needs to prove it cannot tamper with the payment flow, typically through an SAQ A or SAQ A-EP and quarterly vulnerability scans. We scope your environment, run the required scans and penetration tests, and document the controls so your acquirer accepts them.

Can you reduce our AWS bill without slowing the site?

In most storefronts we find savings in over-sized databases, always-on staging environments, unattached storage and inefficient container images. We measure before changing anything, apply reserved or savings plans to steady workloads, schedule non-production environments and set alerts on cost per order. Changes are made during low-traffic windows and each is verified against latency and error rates.

What about bots scraping prices and stuffing credentials?

We deploy WAF rule sets tuned to your traffic, rate limiting on login and checkout endpoints, and bot management where the volume justifies it. Login flows get monitoring for credential stuffing patterns and we recommend controls such as device fingerprinting and step-up verification. The penetration test covers these endpoints so the controls are verified, not assumed.

Talk to us about e-commerce & d2c.

A 30-minute call with a senior engineer. We look at your setup, name the biggest risks and outline what we would do first.